In today’s world, people are constantly looking at comfort and style in order to meet their requirements of living and office spaces. Since the business of architects and interior designers is blooming, they have the opportunity to make huge sales by increasing their business reach. They can do this by having a website that stands out both in aesthetics and functionality.
When architects and interior designers have a website that looks stylish and professional, it sends out a message to the potential clients that they can deliver similar quality products and services. This in turn will lead to brand awareness and purchasing behavior. If the website is mediocre, then it reduces the chances of conversion.
In the previous blog article, we have already talked about the benefits of having a website for small businesses . In this article, we will list out the must have sections of a website along with the best websites of architecture and interior designers.
A website provides the information of a business to the potential clients and customers located anywhere in the world at any time. Apart from the information, it also helps create increased brand awareness, trust and credibility thereby leading to high profits. The main sections that a website need to mandatorily have are as follows:
Home page is the first thing that visitors look at when they visit the website of any brand. It creates an impression about who they are and what they do. It is crucial that home page design must be simple, elegant and effective as it has high potential to generate leads. Thus, it should be visually appealing for the visitors to stick around for a while and understand more about the brand such as their projects, collaborations, and clients.
Businesses should use aesthetics such as color layout, typography, and white spaces to increase their brand appeal and compel visitors to stay. There should not be anything flashy such as pop-ups and animation. The homepage must include a call-to-action such as a Free trial, Learn More, and Search option to direct the visitors to take action. It should be easy for the visitors to navigate from one page to another and the design should be dynamic to resonate with their changing needs. You can read more on How to Create Landing Pages and Optimize them Effectively here.
It is important for Architects and Interior Designers to not be distracted by the design process alone. They need to focus on creating compelling content too. They can do this in the About Us section of a website by telling a story about their business such as mission, vision, and the kind of services and products they offer to customers.
In order to convey a compelling story, the businesses need to make use of graphics, pictures along with simple texts. They should avoid complicated jargon and large paragraphs. It is important for them to narrate the story in such a way that it connects to the customer's sentiments and influences their behavior. It is crucial to not make mistakes in this section as it is the easiest way to build trust and credibility.
This section of a website must convey to the customers the diverse category of products and services that are available with the businesses. The examples of the Products and Services section can include interior design, architecture, furniture design, office and living space planning and consultation among several others. These product categories should reflect the lifestyle needs of the customers.
The information conveyed in this section must be well balanced and straight forward to grab the customers attention. The description of the products and services must be kept as short as possible. It is also important to use visually appealing images and icons wherever it is necessary. Most importantly, the products need to be categorized based on their needs and purpose.
This section consists of professional information and other important details of the projects or designs that are already executed by the architects and interior designers. This section can be showcased on the brand’s website in different forms, such as video presentations, thumbnail galleries, and slideshows.
The main purpose of this portfolio section is to provide visitors an idea about the kind of products and services the brands can deliver to them. The information can be provided by making use of interactive experience tools such as videos and images. This will not only help convey the said information but also helps them showcase their expertise and skills in the design process.
Client testimonials are statements that are provided by previous customers who have used the products and services of a particular business. These testimonials can be either kept as a separate section or it can be included in the “About Us” or “portfolio section” of a website. The aim is to help convince the clients why they need to trust and choose a brand over their competitors and it also reaffirms their faith in the brand.
The testimonials that are showcased on the website need to have visuals such as images and videos showing customer usage of the product. In order to be effective, it should have concrete numbers like percentages to represent the value that has been created to the client. The businesses can collect these testimonials on various social media handles or can ask the customers through mail. You can read more on What are Customer Testimonials, Types and How Should Businesses Use Them here.
The aim of the educational blog on the website is to educate the visitors on the usage and benefits of the products and services that are offered by the brands.They can be in the form of podcasts, blog articles, videos or graphic designs.The blogs that are created by the brands can serve as a learning experience for the audience, create brand awareness and result in lead generation.
Once these educational blogs are created, they can be shared on different social media handles of the brand. Thus, this not only serves as free marketing and promotional tools for the businesses and also helps them provide consistent and compelling content to their users and customers.
This section of the website provides contact information such as email, phone number and address of the business. The contact us page can include a short form or live chat to solve visitor queries about the brands products and services. This section also includes links to social media handles such as Twitter, Instagram, Facebook, and LinkedIn where customers can interact with businesses.
The information provided should be accurate and it is important for businesses to get back to the customer queries as soon as possible to increase the brand’s credibility. The contact us web page must be clean and the design should reflect the visual identity of the brand.
Creating a website can seem daunting to Architects and Interior Designers who are more specialized in the design process of buildings and furniture instead of coding skills. Thus, it is important for them to take professional help from sites such as Workik, a web application builder to create a customized website within a short amount of time. Workik will also help you to grow your business online and connect with your customers. Apart from that, they also provide technical support such as tech and SEO to help your brand get the desired outlook with functionality and aesthetics. In order to know more about the kind of services we provide, contact us today.
Workik provides different customized plans as per your business needs. Thus depending on those needs, the price of the service provided varies. Currently, we offer four plans based on an annual or semi annual basis. In order to get a website done with advanced SEO support, unlimited bandwidth and workflows at a reasonable rate, contact us. You can also check our pricing plan here.
