7 Reasons Why Having A Website Is A Must For Small Businesses

June 14, 2021

MacBook Pro on top of brown wooden table during daytime

 

 

In today’s digital world, having an online presence in the form of a website is as mandatory as having a physical store, office space, and address of the business. Research statistics show that on average, customers spend about 4 to 5 hours online. Also, 6 out of 10 customers expect the business brands to have digital content. 

Despite the huge benefits offered by online presence, it’s quite appalling to see that 46% of small businesses do not have a website and 12% of them are not likely to create one in the future. What these small businesses fail to understand is that not having an online presence only means missed opportunities for the businesses. 

In this article, we will learn more about the benefits of having a simple and yet compelling website from  Workik  that would help generate sales. Also, don’t miss out on the case study based on COVID and its impact on small businesses at the end of the article to understand the relevance of digitization. 

 

Benefits of having a website for small business

If you have a venture of your own or planning to start one, the first thing that you need to do is get a website done with Workik. It is easy. It is important. Here are some of the benefits of having a website: 

 

#1 Cost-effective investment:

Small businesses have a small budget to operate their business. Thus, they can be a little apprehensive about spending money on establishing a web presence.  Compared to print ads, online websites that employ Content Management System are easy to make changes and cost less. 

Businesses need to create a website in the initial stages mainly because the sooner they have an online presence, the sooner they can get new clients and customers. Don’t worry about the cost.  Contact us  to get the websites done at a price as low as  $6  per website. 

 

 

green plant in clear glass vase

 

 

#2 Establishes Credibility

It is extremely easy to establish business credibility through a website these days. A website helps answer the queries of customers and clients such as what the business is about, what their services are, and why they should be trusted. When customers are looking for a product or service, the first thing that they do is search online for a brand that has excellent reviews. 

With a website, the clients can see the past achievements of the brand before they collaborate while customers can check the reviews before they purchase. Also, navigating through a good quality and easy-to-use website will help customers feel good and positive about the business’s products and services. 

 

 

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#3 Wider Audience and 24/7 Accessibility

One of the utmost benefits of having a website is its accessibility to a wider audience on a 24-hour basis. The website runs without any break or holidays while physical shops can be closed after working for certain hours. Also, a website makes it possible for customers to find you anywhere and anytime. 

Thus, online presence in the form of websites reduces the distance between the customers and the businesses. It will help the small business to establish its credibility with potential clients. 

 

 

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#4 Insights on Customers

The success of any business lies in its knowledge about customers. Knowing their customer behavior is important to establish future business strategies. This information about customers can help businesses lead more conversations and thus, drive more sales. 

The website provides insights through online tools to track and analyze potential customer needs. Tools such as Google Analytics help identify information such as who their potential customer is based on the insights from location, age category, behavior flow, and much more. Thus, insights help management to design marketing strategies to maximize purchases. 

 

 

Google search console analytics

 

 

#5 Drives traffic

Businesses using the traditional mode of marketing are not only wasting their money and resources but also time. There is no doubt that traditional marketing such as press releases, flyers, and print ads play a crucial role in the success of brands. The main limitation is its unsustainability and thus, it is not a current trend anymore. 

Website traffic is important because the more people visit your site, the more potential customers you will have. With a properly optimized website, google can rank you on top. This organic ranking can help you generate tons of traffic without any ads. Thus, creating more impressions and generating more sales. Building backlinks, posting on social media handles, getting listed in online directories also drives traffic to the site. 

 

 

 

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#6 Edge Over Competitors

A website is important to not only stay relevant but also to stay ahead of the competition. When your business has a website and your competitor doesn’t have one, then chances are your brand will have a better online presence with more online customers.

With a website, a business product or service can be availed by anyone with an internet connection. Customers read testimonials and compare similar businesses before they purchase. Therefore, having a website helps you to utilize your potential fully and achieve your business goals. 

 

 

Person using a review form

 

 

#7 Online queries 

Online queries on a website help the customers to interact with small businesses from the comfort of their homes at any time. The interaction can be done in multiple ways. The customers can go through the contact information on the website to contact them directly or they can mail their queries. 

Ideally, a basic website contains contact information such as phone numbers, email id, and addresses of the business. Apart from that, some businesses also offer a live chat option to solve the queries of the customers. 

 

 

A person using phone

 

 

COVID AND ITS IMPACTS ON SMALL BUSINESSES GOING DIGITAL

As per Crisil, an Indian analytical company, COVID has forced small businesses to go online to survive the pandemic, tap newer markets, and also improve their access to credit. The significance of this impact can be seen in the fact that a jump was seen in small businesses using digital sales medium from 29% to 53%. 

Surprisingly, even the smaller Kirana stores in the neighborhood have gone digital to cope up with the pandemic. Even when the organized supply chain and distribution channels stopped, they continued to function and made more profits.  The Kirana stores accepted online orders and payments through apps like PhonePe, GooglePay to deliver household necessities costing as low as Rs 200 per order.  (To read further on this topic, check out  Business Today Business Standard , and  New Indian Express  articles). 

This case study alone shows the importance of taking businesses online. The first step in having a digital presence is to have a simple and yet effective website to meet the needs of the consumers. Now, what are you waiting for? Get your website done at a price as low as $6. Check out Workik’s  pricing .

 

Conclusion

A business cycle can be unpredictable and having a website helps to main stability. It is more important than ever to diversify the revenue streams for a business. The benefits of having a website are enormous and you should invest in one as soon as possible. We would suggest a website builder like  Workik .  Workik’s SEO-friendly websites help you rank better on google. It also helps to make changes to the website instantly without any additional costs. With Workik’s drag and drop website builder, you can create a website in under an hour. Don’t believe me? You can also create a free website from Workik and check for yourself. It costs nothing, literally nothing to get started.